Just what is great content? Well, for starters, it’s got correct spelling. But, on a broader level, you’ll know you’ve got great content when customers share that blogpost, video, podcast, or webpage like there’s no tomorrow. You’ll also know when the content you share on social media creates a passionate, engaged and vocal community that keeps customers returning to your site, contributing to your posts, and (hopefully) buying your products.
But here’s the central dilemma: Great content requires frizzy haired creatives and analytics to brainstorm out-of-this-world ideas to set you apart from your competitors, not to mention a team of writers to put those ideas into motion. That’s something that many small business owners try to do themselves, but with so many competitors with the same idea in mind, it’s difficult to keep up with the content beast’s never ending, all-consuming appetite.